Growth systems for local service businesses.
Most owners are handed campaigns. We build the whole system — the marketing engine, the operational backbone, and the software that runs both — then we manage it end to end. Executive-level marketing and finance, with the hands-on execution to make it real.
One system, four disciplines
We work across the surfaces that actually move a local service business — and we connect them with data and automation so every part reinforces the others.
Paid marketing
Google Ads, Local Services Ads, and paid social — planned, managed, and optimized programmatically against real booked-revenue data, not vanity clicks.
Local search & Google Business Profile
Rankings, a review engine that compounds, and visibility across Google Search, Maps, and AI-powered search — the wedge that wins local markets.
Analytics & business intelligence
GA4, Search Console, and full-funnel attribution wired into dashboards owners actually use — so marketing spend is judged on profit, not guesswork.
Operations & execution
CRM, lead intake, scheduling, websites, and the automation between them — the operating system that turns more demand into more completed jobs.
Built for owners who want an unfair advantage
Cobb Consulting is the practice of Daniel Cobb — a fractional CMO/CFO who pairs marketing leadership with financial discipline. The combination is the point: growth that isn't measured against profit is just spending.
We take a small number of ambitious clients and go deep — building durable systems that keep working after the engagement, not campaigns that stop the day the retainer does.
Let's talk about your growth.
Tell us where you want the business to be in a year — we'll tell you the system that gets you there.